1. We act with Integrity & Transparency
Integrity and transparency means being honest, open, ethical and fair, even if that goes against our profit. Though already a cliché company value, it is one seldom practiced by the supplement industry. In fact, integrity and transparency it’s one of our main differentiators from other supplement companies.

Example of our adherence to Integrity and Transparency are:

• Our promise to never use proprietary formulas, a widespread practice by other supplement companies. Testing of each batch of every supplement and publishing these reports so our customers know exactly what they are consuming.
• Compensating customers when their experience with us is not up to the best standard, even when we are not directly responsible for it (such as issues derived from shipping carriers).

2. We are Customer-Focused
Yet another cliché value, it is not one without meaning at Herbolab. We live our mission to improve people’s health, and that goes beyond selling supplements. Our customers’ success is our own success.

Examples of our customer-focused approach are:

• Taking time to find resources to help customer make informed decisions.
• Creating informational resources that contains a holistic approach to improve people’s health, not just supplementation.
• 30-Day Money-Back Guarantee, because we don’t deserve the money unless our customer is fully satisfied

3. We Strive for excellence
We seek to provide the highest level of excellence in our employees and products we offer. Excellence means we demand more of ourselves and products than our customers do. Excellence happens when we make the right choices over and over again. Excellence is not perfection, but a state maintained by our passion about constant improvement.

Herbolab’s motto “Proven Supplements For The Best Version of Yourself” understands that life is change. We are constantly evolving, either becoming a worse or a better version of ourselves. The good news is, we have a fair amount of control over this evolution. When when we realise the changes we need to make to improve our minds, bodies, relationships, etc. and we take action, we become better one step at the time.

Herbolab as a company is also subject to change and evolution. We had successes and failures. We recognize that failing is an opportunity for growth. Failures became lessons, and lessons made us better.


Examples of our quest for excellence are:

• Improving our products by changing from a concentration-based to a standardisation-based approach. This ensures actual proof of potency,
• Improving our website content by hiring a medical team and support any statement with proper citations. This allow us to present information as objectively as possible so our customers can make informed decisions.
• Improving our hiring process to include more thorough questions and evaluations. This ensures we get the best people in our company.

4. We are Team
When people with integrity, customer-focus and passion for excellence collaborate together united with a common mission, great things are accomplished. Wether we’re looking for a passionate new employee, launching a new product or finding a faster way to ship our products, none of this is possible without a dedicated team.

At Herbolab we foster team work through effective communication, delegation of work to the most appropriate teams, usage of efficient productivity tools, sharing of ideas and supporting each other. Examples of how we foster better teamwork include:

• Constantly testing and adopting new productivity tools.
• Weekly meetings where we share our struggles and wins.
• Employee development program to enable learning and growth.

5. We have fun
Last but not least, we enjoy the process by having fun. Fulfilling our mission and vision takes hard work and intense focus, so it is important that we don’t take ourselves too seriously and try to have fun while doing our best work.
Examples of how we have fun:

• Company bonding events beyond business as usual
• Virtual office games and contests